Common Deliverability Questions
Learn about the most common deliverability related queries and the Key Performance Indicators (KPIs) that can be used to solve them.
The following table lists some most common email deliverability questions and how to answer them with the dashboard.
| Question | Key Performance Indicator (KPI) | Calculation |
|---|---|---|
| How many emails were sent to OCI Email Delivery? | Accepted | Count of messages accepted |
| What is my hard bounce rate? | Hard Bounces | Hard bounce rate = count of hard bounces / count of messages accepted |
| What is my soft bounce rate? | Soft Bounces | Soft bounce rate = count of soft bounces / count of messages accepted |
| What is my complaint rate? | Complaints | Complaint rate = count of recipient spam complaints / count of messages accepted |
| What percentage of my emails are being blocked? | Emails on blocklists | Block rate = soft bounces blocked for content / count of messages accepted |
| What percentage of mail sent to OCI Email Delivery was relayed to a recipient's mailbox provider? | Relayed | Relayed rate = count of relayed emails / count of messages accepted |
| What is the quality of my subscriber list and list hygiene process? | Suppressed | Suppressed rate = count of suppressed recipients / count of messages accepted |
| How is my bounce rate trending over time? | Chart - Bounce data series | |
| When am I sending emails? | Chart - Accepted data series |